NEW DEVELOPMENT MARKETING
As a key member of a global network, Douglas Elliman Development Marketing delivers maximum value to clients through comprehensive planning, innovative marketing strategies and superior sales management. The team's holistic, hands-on approach provides exceptional insights and custom-tailored services to clients from the conceptual stage to the final sale.
RESEARCH
Residential real estate industry benchmark research produced in collaboration with Miller Samuel
Customized competitive property analysis of key components that drive maximum long-term value
Comprehensive property planning and market specific data analysis
Strategic forecasting that leverages over $30B in residential real estate assets
TECHNOLOGY AND SOCIAL MEDIA
Property feature on elliman.com
Listing syndication across the most-trafficked real estate and lifestyle websites
Social media strategic planning and outreach
MARKETING AND BRANDING
Preparation of project budget and timeline
Marketing strategies and positioning
Creative agency sourcing
Property brand development
Advertising campaign creation
Collateral material development
Media planning and placement
DESIGN AND DEVELOPMENT MARKETING
Complete architectural review
Unit mix analysis
Unit layout planning
Amenity programming
Selection of finishes and fixtures
Identify lead interior designers
Advise on mechanical and engineering systems
Consult on building management operations and staffing levels
FINANCING
Mortgage financing powered by Citizens Bank
PUBLIC RELATIONS
Public relations company sourcing
Public relations strategy
Identify cross-branding partnerships
Hosting of special events
Management of ongoing media coverage
SALES & OPERATIONS
Pricing Strategy
Inventory Release Strategy
Appoint sales professionals
Manage comprehensive sales program
Sales Center Consultation (location, technology, design)
Election and design consultation of model residences
REPORTING
Comprehensive Sales and Visitor Traffic Reporting
Contract status and tracking updates
Inventory status
Property inventory stacking plan
BROKER NETWORK
Broker outreach across the Douglas Elliman network of over 6,000 real estate professionals across 60 offices in Manhattan, Brooklyn, Long Island, The Hamptons, Westchester and South Florida
International outreach through the Knight Frank Residential network of agents in 55 countries across six continents